The world of retail has been absolutely rocked by the coronavirus pandemic. Stores closed across the country, and at the same time, online sales went through the roof. Direct-to-consumer brands, many of whom are masters of both online and brick-and-mortar channels, experienced unprecedented change in a matter of weeks and months.
To unpack all of this and much more, we’ll be joined by Fabletics co-CEO Don Ressler and actor Kevin Hart, who partnered on Fabletics mens line this year, at Disrupt 2020 this September 14-18. Fabletics was founded back in 2013 and has taken a truly tech-first approach to D2C activewear, particularly when it comes to in-store sales. The company used heat maps in store to better understand foot traffic and interest in products, and even had iPads stationed in each dressing room to let users browse while they try on, or call an associate over for help. The company, cofounded by Kate Hudson, has an interesting marketing advantage over some of its competition in the form of the cofounder herself, who posts Fabletics products on social media on a regular basis. The athliesure space is incredibly hot, particularly in the wake of the coronavirus, which has encouraged people to put their dress clothes in the back of the closet and get cozy at home. Ressler has a long history in the ecommerce space, selling his business FitnessHeaven.com to MySpace parent company Intermix Media in 1997. He stayed on at Intermix through its sale to News Corp. for more than $670 million. He also cofounded Alena Media and skincare brand Hydroderm, which have collectively raised more than $100 million and generated more than $1 billion in sales. Kevin Hart, which you<iframe
id="wpcom-iframe-bc5e644f85a11b970469253c6a947a65"
width="99%"
height="1200"
src="https://tcprotectedembed.com/protected-iframe/bc5e644f85a11b970469253c6a947a65"
scrolling="true"
frameborder="0"
class="wpcom-protected-iframe"
>
</iframe>
<script type="text/javascript">
( function() {
var func = function() {
var iframe = document.getElementById('wpcom-iframe-bc5e644f85a11b970469253c6a947a65')
if ( iframe ) {
iframe.onload = function() {
iframe.contentWindow.postMessage( {
'msg_type': 'poll_size',
'frame_id': 'wpcom-iframe-bc5e644f85a11b970469253c6a947a65'
}, "https:\/\/tcprotectedembed.com" );
}
}
// Autosize iframe
var funcSizeResponse = function( e ) {
var origin = document.createElement( 'a' );
origin.href = e.origin;
// Verify message origin
if ( 'tcprotectedembed.com' !== origin.host )
return;
// Verify message is in a format we expect
if ( 'object' !== typeof e.data || undefined === e.data.msg_type )
return;
switch ( e.data.msg_type ) {
case 'poll_size:response':
var iframe = document.getElementById( e.data._request.frame_id );
if ( iframe && '' === iframe.width )
iframe.width = '100%';
if ( iframe && '' === iframe.height )
iframe.height = parseInt( e.data.height );
return;
default:
return;
}
}
if ( 'function' === typeof window.addEventListener ) {
window.addEventListener( 'message', funcSizeResponse, false );
} else if ( 'function' === typeof window.attachEvent ) {
window.attachEvent( 'onmessage', funcSizeResponse );
}
}
if (document.readyState === 'complete') { func.apply(); /* compat for infinite scroll */ }
else if ( document.addEventListener ) { document.addEventListener( 'DOMContentLoaded', func, false ); }
else if ( document.attachEvent ) { document.attachEvent( 'onreadystatechange', func ); }
} )();
</script>