
Adidas bought Reebok in 2005 for $3.8 billion in hopes of rivaling Nike in sales, but things didn’t go as planned. In 2019, Adidas wrote down Reebok’s book value to $995 million, but after having a more successful 2020, Adidas is seeking to sell off the brand for $2.4 billion. “I think Reebok is being undervalued. I left Nike as a 22-year-old kid representing myself and made the jump to Reebok, which took a chance on me as a creative and as an athlete. I want the people I know athletes, influencers, designers, celebs to sit at the table with me,” Davis told Forbes. Master P added: “As we focus on turning Reebok into a lifestyle brand not just a basketball brand, our most important initiative will be to put money back into the community that built this company.” Master P & Baron Davis in Talks to Buy Reebok From Adidas for $2.4 Billion is a post from: Gossip On This - Pop Culture, News & VideosAccording to Forbes, Reebok's asking price from it's parent company Adidas is around $2.4 billion. Master P says they're "prepared financially" after a couple months of negotiations.
Miller: "Imagine if Michael Jordan owned Reebok? That's what I'm talking about making history." — Eric Woodyard (@E_Woodyard) December 28, 2020