Adios, Goya! That seemed to be the prevailing sentiment on social media after Goya Foods CEO Robert Unanue praised President Trump at a White House ceremony on Thursday afternoon. Speaking at a Rose Garden event, Unanue said, "We're all truly blessed, at the same time, to have a leader like President Trump who is a builder." He compared Trump to his grandfather, an immigrant from Spain who founded the company in 1936. Almost at once, a backlash ensued on social media, under hashtags like #Goyaway and #BoycottGoya.