Should you hire an in-house designer or a contractor?

Katherine Gustafson Contributor More posts by this contributor For Basecamp, brand identity and product development are…

For Basecamp, brand identity and product development are all about the customer

[Editor’s note: This is part of a series we’re writing about branding for startups. Join our…

How to develop a brand identity system (like Intercom)

[Editor’s note: This is the first of a series of articles that we’re writing about branding…