Category: Social Media
10 Metrics to Track When Analyzing Your Social Media Marketing
Do you know if your social media marketing is working? Wondering how best to report on your efforts? In this article, you’ll discover 10 metrics worth tracking for your next marketing report. Create a Spreadsheet to Track Key Social Media Metrics Befor…
How to Write Effective Facebook Sponsored Posts
Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts? In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts. Why Use Long-Fo…
A family tracking app was leaking real-time location data
A popular family tracking app was leaking the real-time locations of more than 238,000 users for weeks after the developer left a server exposed without a password. The app, Family Locator, built by Australia-based software house React Apps, allows families to track each other in real-time, such as spouses or parents wanting to know where […]
Extra Crunch: What’s the cost of buying users from Facebook and the other ad networks?
This post reveals the cost of acquiring a customer on every ad channel my agency has tested.
Respondology helps brands and influencers hide toxic comments
“Don’t read the comments” is one of those cliches that sticks around because it’s still good advice — maybe the best advice. But the team at Respondology is trying to change that. The company started out by helping brands find and respond to messages on social media. Senior Vice President of Sales Aaron Benor explained […]
Facebook staff raised concerns about Cambridge Analytica in September 2015, per court filing
Further details have emerged about when and how much Facebook knew about data-scraping by the disgraced and now defunct Cambridge Analytica political data firm. Last year a major privacy scandal hit Facebook after it emerged CA had paid GSR, a developer with access to Facebook’s platform, to extract personal data on as many as 87M […]
How to Avoid Distraction as a Marketer
Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis. Brian is a digital analyst and futurist at the Alt…
Facebook’s AI couldn’t spot mass ******
Facebook has given another update on measures it took and what more it’s doing in the wake of the livestreamed video of a gun massacre by a far right terrorist who killed 50 people in two mosques in Christchurch, New Zealand. Earlier this week the company said the video of the slayings had been viewed […]
Facebook admits it stored ‘hundreds of millions’ of account passwords in plaintext
Flip the “days since last Facebook security incident” back to zero. Facebook confirmed Thursday in a blog post, prompted by a report by cybersecurity reporter Brian Krebs, that it stored “hundreds of millions” of account passwords in plaintext for years. The discovery was made in January, said Facebook’s Pedro Canahuati, as part of a routine […]
Facebook admits it stored ‘hundreds of millions’ of account passwords in plaintext
Flip the “days since last Facebook security incident” back to zero. Facebook confirmed Thursday in a blog post, prompted by a report by cybersecurity reporter Brian Krebs, that it stored “hundreds of millions” of account passwords in plaintext for years. The discovery was made in January, said Facebook’s Pedro Canahuati, as part of a routine […]