Category: Social Media
Get ready to see Spotify’s looping videos on Instagram
Following Spotify’s confirmation of a new Stories feature, initially being tested by social media influencers, the company this morning announced it will now allow artists to reach their Instagram fan bases in a new way, too. However, in this case, they aren’t creating Spotify Stories they can market elsewhere on their social media, but instead […]
How to Improve Your Facebook Ads With Customer Research
Are your Facebook ads failing to convert? Are you surveying your customers? In this article, you’ll discover how to survey your customers, use Facebook ads to target them, and interpret the results to improve your future ads. #1: Create Your Cust…
Gauging email success, invite-only app launches and other growth tactics
Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers, and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor Decrease user churn by better managing expectations Direct mail still […]
TikTok Self-Service Ads: What Marketers Need to Know
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s …
Social Media ROI: How to Measure Your Social Marketing
Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast. Christoph…
Twitter DMs now have emoji reactions
Twitter is pouring a little more fuel on the messaging fire. It’s added a heart+ button to its direct messaging interface which lets users shortcut to a pop-up menu of seven emoji reactions so they can quickly express how they’re feeling about a missive. Emoji reactions can be added to text or media messages — […]
How to Use Short Videos to Turn Prospects Into Customers
Are you struggling to move people from being familiar with you to buying from you? Wondering how to create short videos to help guide people to purchasing? In this article, you’ll learn how to create short, cost-effective videos to help convince …
How to Onboard Social Media Marketing Clients: A Checklist for Consultants
Do you manage social media for other businesses? Wondering how to request the assets and information you need to do your job? In this article, you’ll discover a checklist for onboarding new clients so you have what you need to manage their social…
How to Recover a Suspended Facebook Ads Account
Did Facebook suspend your Facebook ads account? Wondering how to appeal the decision and get your ads up and running again? In this article, you’ll find out how to submit an appeal to get your Facebook advertising account reactivated. Facebook Ad…
Shadows’ Dylan Flinn and Kombo’s Kevin Gould on the business of ‘virtual influencers’
In films, TV shows and books — and even in video games where characters are designed to respond to user behavior — we don’t perceive characters as beings with whom we can establish two-way relationships. But that’s poised to change, at least in some use cases. Interactive characters — fictional, virtual personas capable of personalized […]
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