“I’ve seen startups spend thousands of dollars inefficiently as a result of not having optimal signal…
Author: Miranda Halpern
Marketers should plan for more DIY metrics as iOS 15 nears
Apple is planning to remove developer access to key user data as part of its iOS…
Data remains a vital part of the marketing world
“One of the biggest things that brands struggle with is figuring out attribution, and how you…
TikTok, influencers on the clock
Alex Wilhelm is on a well-deserved vacation this week, so for the Equity Wednesday deep dive,…
Making a splash in the marketing world
“There are three common blunders that most SaaS marketers make time and again when it comes…
Growth roundup: Mail privacy protection and growth marketing beyond the tactics
“Email impacts marketing strategy and enables better overall business success. It’s the lifeblood of an effective…
Growth roundup: Storytelling for startups, early-stage influencers, retail media spend
“I like to think of successful brand-building as creating a company that customers would be upset…
Building a growth community in India with Ayush Srivastava of Growth Folks
To hear more about the strategies that are boosting Indian startups, we interviewed Ayush Srivastava, co-founder…
Growth roundup: Recruiting a team, writing successful newsletters, 14 questions for paid search ads
“The growth industry is definitely maturing. Less hacks, more teams, more focus on velocity,” Ward van…
Which person should you hire: A growth hacker or a digital marketer?
"Growth hacking is great to kickstart growth, test new opportunities and see what tactics work. Marketeers…