Instagram's Adding New Shopify Tags to Enable In-Stream Purchases

Instagram's adding new shopping tags via an expanded integration with Shopify.

The Value of Getting Personal on Social Media

Consumers are looking to engage with real people, not corporate logos. Here are three ways to…

LinkedIn's Adding Snapchat-Like Geofilters for Conferences and Events

LinkedIn is adding new, Snapchat-like video filters to their mobile app.

Why, What and How of Audience-First Marketing Strategy and Segmentation [Podcast]

In a new Social Zoom Factor podcast, Pam Moore looks at how to develop an audience-first…

Why, What and How of Audience-First Marketing Strategy and Segmentation [Podcast]

In a new Social Zoom Factor podcast, Pam Moore looks at how to develop an audience-first…

12 Simple Steps for Writing an Awesome Blog Post [Infographic]

This infographic outlines 12 key steps to help you create better blog posts. 

3 Ways to Get Your Employees to Magnify Your Social Media Reach

Your employees can be your best brand advocates on social - here are some tips on…

5 Brilliant Social Media Campaigns (and What You Can Learn from Them)

Here are some key lessons from five effective social media marketing campaigns.