How Marketers Can Respond to Apple’s iOS 14 Privacy Update

Do your customers use iPhones? Wondering how you should alter your marketing based on the new…

“Link-in-bio” company Linktree raises $45M Series B for its social commerce features

If you browse Instagram, you are probably familiar with the term “link in bio.” Links aren’t…

Amid pandemic, Middle East adtech startups play essential role in business growth

There is tremendous potential in the Middle East for adtech startups and digital marketing agencies. Although…

Snapchat is developing its own take on TikTok Duets with a new ‘Remix’ feature

One of the challenges that some would-be TikTok rivals have faced is that they often lack…

LinkedIn Video Strategy: Getting More Exposure on LinkedIn

Want to use LinkedIn video to position yourself as an expert? Wondering what kind of video…

Twitter is exploring the use of Facebook-style emoji reactions

If you’re old enough to remember the outrage that followed Twitter’s decision to replace stars with…

YouTube Analytics: How to Use Data to Inform Your Future Videos

Want more engagement, leads, and sales from your YouTube videos? Wondering how to use data to…

Facebook’s Clubhouse rival looks a lot like Clubhouse right now

Facebook is building a Clubhouse rival, The New York Times reported in February. But what that…

The next era of moderation will be verified

Verification goes beyond the "blue checkmark," and the urgency to implement verification is bigger than just…

Facebook Ad Testing on a Budget: A Proven Method

Looking for a process to test Facebook ads? Wondering how to test Facebook ads without blowing…