At this year’s CES event, Hulu announced plans to trial an updated version of its user interface that would do away with the confusing landing page called “Lineup.” At the time, the company said it was considering both “Hulu Picks” option or an “Unwatched in My Stuff” screen as a replacement for “Lineup.” Today, Hulu’s new interface is rolling out across iOS devices, the company says.
The Hulu interface launched in 2017 was not always well-liked — something Hulu had acknowledged after a complaint became the most upvoted item on Hulu’s customer feedback forums a couple of years ago. Users felt the interface was too difficult to navigate and the layout was confusing, among other things. Some of Hulu’s challenges were around the fact that it was trying to merge an on-demand library with a live TV service, while also finding room to promote its original content. But some of its other design choices were just odd — like its decision to make a single piece of content the main focus for many of its screens, for example. Meanwhile, its landing page “Lineup” never really made sense, either. Its name hinted at some form personalization, but instead, it was more often filled with suggestions of what Hulu was promoting, like “The Handmaid’s Tale.” The updated iOS interface ditches “Lineup,” and replaces it with “Hulu Picks.” This is more clearly a collection of things to watch that’s curated by Hulu staff, rather than algorithmically derived by user viewing behavior.![Image from iOS (7) Image from iOS 7](https://i0.wp.com/techcrunch.com/wp-content/uploads/2019/08/Image-from-iOS-7.png?resize=314%2C680&ssl=1)
![Image from iOS (8) Image from iOS 8](https://i0.wp.com/techcrunch.com/wp-content/uploads/2019/08/Image-from-iOS-8.png?resize=314%2C680&ssl=1)
![Image from iOS (6) Image from iOS 6](https://i0.wp.com/techcrunch.com/wp-content/uploads/2019/08/Image-from-iOS-6.png?resize=314%2C680&ssl=1)