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iPhone XS: Ten S, Excess or Xtra Small? Welcome to iPhone’s 2018 naming problem – CNET
Science & Technology
iPhone XS: Ten S, Excess or Xtra Small? Welcome to iPhone’s 2018 naming problem – CNET
September 2, 2018
Jessica Dolcourt
Commentary: Doubling down on the 'X' nomenclature presents some problematic branding issues for Apple.
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