As expected, the centerpiece of today’s big hardware event is the latest version of the Series 6. Apple continues to utterly dominate the smartwatch category, with the company currently commanding around 30% of the wearables category. As such, it’s no surprise, really, that the company’s building on what’s worked so far, maintaining a health focus for the device. The biggest addition here a new built-in sensor capable of measuring the color of one’s blood to determine the level of oxygen in under 15 seconds.
The new watch features an energy saving always-on display, designed to save on battery (for those new sleep features), dropping brightness down when you’re in daylight. There’s also an always-on altimeter to keep track of elevation while hiking. A number of new watch faces have been adding, including new live Memojis and a Pride stripes. The watch is powered by Apple’s new S6 silicon and features “our most colorful lineup yet,” per the company. Here that means a new blue aluminum finish, graphite color and — for the first time — a Product Red edition.