Right Side Up is not your typical growth marketing agency. As a former entrepreneur and in-house growth marketer for startups like Eventbrite, founder Tyler Elliston says he created RSU as a way to help his former self. RSU recruits a collective of expert growth marketers and partners them with various companies, but unlike a traditional agency, RSU actively encourages growth teams to hire their top talent.
It may seem counterintuitive, but two and a half years later, with more than 250 marketers in their “growth collective”, and having helped 120+ companies, Tyler seems to be fulfilling his vision. Learn more about RSU’s unique approach to growth marketing for startups.On what makes Right Side Up unique
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“They can support individual channel marketing needs across all levels of seniority and sophistication, as well as a full-fledged interim VP of Marketing needs.” <cite>Micah Moreau, <a class="crunchbase-link" href="https://crunchbase.com/organization/sunflower-technologies" data-type="organization" data-entity="sunflower-technologies">SF, <span class="crunchbase-tooltip-indicator"></span></a> VP, Growth Marketing, DoorDash</cite>
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“There are a number of lessons that I learned as an in-house marketer and a founder, that have become the underpinning for how we operate the business. Great performance comes from great marketers, not from companies or brands. It’s really about the person doing the work. So, our goal is to find the best marketers as they are today, instead of training junior talent, which is a common agency practice.”