Facebook is launching a new program in India to help small and medium-sized businesses secure loans in the South Asian market as the company makes further push to expand its presence among merchants.
The social conglomerate said its new program, called Small Business Loans Initiative, addresses some of the biggest pain points small businesses face when securing loans. The company, which last year announced a $4.3 million grant for small businesses in India, said the new program will allow its lending partners to grant small ticket loans — ranging between 500,000 Indian rupees ($6,720) to 50,00,000 ($67,200) — at a predefined interest rate of 17%-20% per annum and won’t require the businesses to provide any collateral or joining fee, the firm told TechCrunch. At the time of launch, company’s pilot lending partner is CDC Group-backed Gurgaon-headquartered Indifi, which will disburse the loan amount within five working days of the borrower completing all documentation formalities after acceptance of the offer by Indifi. The company expects more partners to join the program. Facebook said it’s working in “arm’s length” with its lending partners, but those partners will be handling all the risks of loan payments and determining the eligibility criteria. (On Facebook website, the company says a business must have advertised on the Facebook family of apps for at least 180 days at the time of application as one of the factors for eligibility.) Facebook, on its part, is making businesses aware of the lending program and has worked to improve the underlying lending framework such as boundaries for interest rate, engagement responsiveness between the lending partner and businesses (there will be an on-call support system within one day of applying) and ticket size of the credit amount. In a call with reporters on Friday, Facebook India head Ajit Mohan said that small businesses in 200 Indian cities can apply for the loan starting today. Businesses wholly or partially run by women will additionally be able to secure the loan at a special 0.2% reduction rates per annum. This is the first time Facebook has launched a program of this kind in any market, the company told TechCrunch. According to a survey conducted by Facebook in collaboration with OECD and the World Bank last year, almost a third of operational small and medium-sized businesses on Facebook in 2020 said that they expected cash flow to be one of their primary challenges.